Blogging is not a new marketing tool, but it is a tried and true one. How do you know if you need to be blogging? Here are three reasons you should consider adding a blog to your website.
Blogging Drives Traffic to Your Website
Where you rank in online search can be influenced by the relevancy of the user’s question and the freshness of your content. And one of the best ways to keep your content fresh is through blogging.
Blogging that includes timely information, covers newsworthy topics or trends may be more relevant to the user. But you shouldn’t feel the need to blog about every shiny new thing. Keeping your expertise the focus of your blog builds your brand.
Blog content also has legs beyond your website. Creating social media content about the subject of one of your blogs with a link to the blog on your website is an effective way to drive more users to your site through traffic from your social media.
Blogging Establishes You as an Authority
Customers want to work with businesses that produce results. And experience and expertise matter. Use your blog as an opportunity to showcase your knowledge and skills and position yourself as an authority in your field.
Blogging Builds Rapport and Engagement
Keeping to a schedule for posting new blog content on your website will help to attract a regular following. And comments on your blog posts are an opportunity to open a discussion with users and generate leads for your business.
You can also learn more about what potential customers want by engaging with them through your blog. This kind of engagement could lead to identifying an unfulfilled need and expanding the services you offer.
If you want to blog but don’t know how, have the time or if writing is not your strongest skill set, we manage blogs for many of our clients and we have the experience to produce blogs that optimize search. Let us keep your website fresh and relevant, showcase your business and build your brand.