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Keep it short
Want your followers to see your entire caption without having to click on “more?” Short captions catch attention and you can really get...
Jun 30, 20211 min read


Is Your Pet a Social Media Influencer?
Who is your favorite Social Media Influencer? Probably depends on what you are interested in. There are countless beauty and fashion...
Jun 19, 20211 min read


Give Your Social Media A Workout!
Exercising social media marketing through compelling content keeps your Instagram account in tip top shape. Good content wins out over...
Apr 28, 20211 min read


Are you ready to make your Facebook image posts look a whole lot better?
It’s about time! News is floating around the internet that Facebook is finally going to give us an option to display our photos in a much...
Apr 11, 20211 min read


Should your business be on all the social media channels?
What social media channels should your business be using? That really depends on your business and, more importantly, your audience....
Apr 11, 20211 min read


3 Strategies that Make Social Media Work for You
We talk to businesses all the time that say social media takes up a lot of time and they don’t get sales leads from it. Those are the...
Mar 15, 20211 min read


3 Reasons You Should Be Blogging
Blogging is not a new marketing tool, but it is a tried and true one. How do you know if you need to be blogging?
Feb 17, 20212 min read


Avoiding “Need Fatigue” in Non-Profit Communications
As a non-profit organization, how are you talking to potential donors?
Feb 10, 20211 min read


No Buzzwords Here
Disruption. Micro-moment. Customer Journey. Omni-channel. These are some of the newest buzzwords in marketing. And sadly, storytelling is...
Feb 6, 20211 min read


Choose content over advertising
Is the effectiveness of digital display advertising in a downward spiral? I know, there is more money being spent on digital advertising...
Feb 2, 20211 min read


Success makes a good story. Or does it?
Public Relations professionals pitch newsworthy stories to the media to earn editorial coverage. That hasn’t changed. What has changed is...
Feb 1, 20211 min read


Make that writing assignment less overwhelming
I find the hardest part of writing is just getting started. They taught us in journalism class that the lead should cover all the...
Jan 26, 20212 min read
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