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Keep it short

Want your followers to see your entire caption without having to click on “more?” Short captions catch attention and you can really get...

Is Your Pet a Social Media Influencer?

Who is your favorite Social Media Influencer? Probably depends on what you are interested in. There are countless beauty and fashion...

Give Your Social Media A Workout!

Exercising social media marketing through compelling content keeps your Instagram account in tip top shape. Good content wins out over...

Are you ready to make your Facebook image posts look a whole lot better?

It’s about time! News is floating around the internet that Facebook is finally going to give us an option to display our photos in a much...

Should your business be on all the social media channels?

What social media channels should your business be using? That really depends on your business and, more importantly, your audience....

3 Strategies that Make Social Media Work for You

We talk to businesses all the time that say social media takes up a lot of time and they don’t get sales leads from it. Those are the...

3 Reasons You Should Be Blogging

Blogging is not a new marketing tool, but it is a tried and true one. How do you know if you need to be blogging?

Avoiding “Need Fatigue” in Non-Profit Communications

As a non-profit organization, how are you talking to potential donors?

No Buzzwords Here

Disruption. Micro-moment. Customer Journey. Omni-channel. These are some of the newest buzzwords in marketing. And sadly, storytelling is...

Choose content over advertising

Is the effectiveness of digital display advertising in a downward spiral? I know, there is more money being spent on digital advertising...

Success makes a good story. Or does it?

Public Relations professionals pitch newsworthy stories to the media to earn editorial coverage. That hasn’t changed. What has changed is...

Make that writing assignment less overwhelming

I find the hardest part of writing is just getting started. They taught us in journalism class that the lead should cover all the...